2020 Storefront Boutique of the Year in Kansas!


Pearls & Curls Boutique
Shelby Cannon- Owner





Girard, Kansas - With more than 250,000+ votes were cast in this year’s Boutique Awards, Pearls & Curls Boutique of Girard, KS was recently named the Best Store Front to Shop in Kansas for the 2020 Boutique of the Year by shoppers!

The Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry, hosted by The Boutique Hub & Shop the Best Boutiques. The Awards recognize and celebrate the best boutiques across all 50 States in the US, Canada, Australia and the United Kingdom, in the categories of Storefront Boutique of the Year, Online Boutique of the Year, Children’s Boutique of the Year, Mobile Boutique of the Year, along with Overall State Boutique of the Year, and Global Boutique of the Year. 

The Boutique Awards celebrate retail at a unique time, when many are dubbing a current retail apocalypse, with the closings of multiple notable big box retailers and mall staples. However industry trends show a strong upswing in the boutique retail market. 

In 2016 Shelby Cannon decided to transform the oversized waiting room in her mother, Debbie Hobbs decades-old beauty salon into a boutique with a full range of clothing sizes, home decor, jewelry, gifts, baby items, candles, and food.

Their business quickly grew and shelby resigned from her teaching job and began running the business full time, and recently in 2019 they added 200 more square feet to the store, adding on one-third to the original sales floor. 

Pearls & Curls is just 40 minutes from Joplin and 1.5 hours from Kansas City. Customers, including students from local high schools and from nearby Pittsburg State get their hair and nails done on one side and select clothing, shoes and accessorires for a date night or  special event on the other. Visitors also enjoy touring the Girard’s historic buildings and monuments that date to the 19th century as well as local specialty shops and restruarunts. 

“When we found out we were awarded as the Best Store Front in Kansas, were were so ecstatic, this is one of the most prestiques awards of our industry and we couldn’t be more thankful for every single one of our customers.” Said Shelby Cannon, owner of Pearls & Curls

The Boutique Hub, the global voice and hub of the boutique retail industry, cites one of the strongest boutique markets in history with new boutiques opening daily across the globe, and established boutiques posting some of the strongest sales to date. The shop small movement is certainly alive and well as big box retail dwindles.

“In a time when consumers are choosing experiences over things, and having quality service over finding another piece of fast fashion off the shelf, boutique retailers have found a niche market serving people in a way that goes far beyond trend or price. It’s a lifestyle,” notes Ashley Alderson, Founder and CEO of The Boutique Hub. 

For a full list of winners, visit www.theboutiqueawards.com.